Welcome! I'm Lorna Wanjiku Maina — a Certified Anti-Money Laundering Specialist (CAMS) based in Dubai, with a background in affiliate marketing and partnership management within the financial services sector. Over the years, I worked closely with global partners and compliance teams, navigating regulated environments while driving business growth.
My interest in financial crime prevention and regulatory compliance led me to pursue my CAMS certification and join ACAMS, deepening my expertise in AML, KYC, sanctions, and risk management. I'm now focused on transitioning into compliance roles where I can leverage my practical experience and compliance knowledge to help organizations uphold strong ethical standards and manage risks effectively.
Welcome! I'm Lorna Wanjiku Maina — a Certified Anti-Money Laundering Specialist (CAMS) based in Dubai, with a background in affiliate marketing and partnership management within the financial services sector.
Over the years, I worked closely with global partners and compliance teams, navigating regulated environments while driving business growth. My interest in financial crime prevention and regulatory compliance led me to pursue my CAMS certification and join ACAMS, deepening my expertise in AML, KYC, sanctions, and risk management.
I'm now focused on transitioning into compliance roles where I can leverage my practical experience and compliance knowledge to help organizations uphold strong ethical standards and manage risks effectively.
My career began in affiliate marketing and partnership management, working with clients across forex, crypto, and e-commerce sectors. This path gave me the opportunity to travel internationally, meet partners, and gain insights into different markets and cultures.
Working in financial services means operating within regulated frameworks, which gave me firsthand experience collaborating with compliance and back-office teams. These experiences sparked my interest in compliance and financial crime prevention.
To formalize my knowledge, I joined ACAMS and earned my Certified Anti-Money Laundering Specialist (CAMS) certification. This blend of practical experience and formal training empowers me to contribute effectively to compliance teams.
I'm passionate about continuous learning and excited to take on roles that bridge my business development background with regulatory and risk management expertise.
Developed and managed a network of affiliates and influencers to expand market reach in the crypto and forex industries. Identified and engaged high-value partners, negotiating commission structures and incentives to maximize performance. Conducted in-depth due diligence on partners, ensuring compliance with AML/KYC regulations and risk management protocols.
Analyzed affiliate performance metrics and conversion data, optimizing strategies for increased engagement and ROI. Spearheaded marketing initiatives, collaborating with internal teams on campaign strategies and partnership activations. Traveled across Africa and the MENA region to hold seminars, strengthen partnerships, and develop localized business growth strategies.
Developed and maintained strong relationships with a portfolio of clients, achieving a 20% increase in client retention rate.
Implemented a proactive customer service strategy, leading to a 15% improvement in overall customer satisfaction scores.
Collaborated with cross-functional teams to identify and address client needs, resulting in a 10% increase in upsell opportunities and revenue.
In my role as Affiliate Coordinator at CRO.MEDIA, I managed affiliate relationships, supporting partners to drive traffic and boost conversions. I facilitated communication between affiliates and internal teams, ensuring successful campaign execution and enhancing overall program performance.
Certified Anti-Money Laundering Specialist certification, demonstrating expertise in AML, KYC, sanctions, and risk management.
Foundational certification in Anti-Money Laundering principles and practices.
Specialized training in: Sanctions & Proliferation Financing, Identity Verification & KYC, Financial Inclusion & Risk-Based Approaches, Crypto Compliance, Modern Slavery & Child Exploitation Prevention, and Information Sharing protocols.
BSc in Economics and Mathematics with focus on Econometrics and Quantitative Economics
My career began in affiliate marketing and partnership management, working with clients across forex, crypto, and e-commerce sectors. This path gave me the opportunity to travel internationally, meet partners, and gain insights into different markets and cultures.
Working in financial services means operating within regulated frameworks, which gave me firsthand experience collaborating with compliance and back-office teams. These experiences sparked my interest in compliance and financial crime prevention.
To formalize my knowledge, I joined ACAMS and earned my Certified Anti-Money Laundering Specialist (CAMS) certification. This blend of practical experience and formal training empowers me to contribute effectively to compliance teams.
I'm passionate about continuous learning and excited to take on roles that bridge my business development background with regulatory and risk management expertise.